digital marketing
Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies. It leverages the internet and electronic devices to connect with target audiences. Here’s a detailed breakdown: Core Components of Digital Marketing Search Engine Optimization (SEO) Improves a website’s visibility on search engines (like Google). Techniques: Keyword optimization, backlinking, content optimization. Search Engine Marketing (SEM) Paid advertising on search engines (e.g., Google Ads). Includes Pay-Per-Click (PPC) campaigns. Content Marketing Creating valuable, relevant content to attract and retain customers. Examples: Blogs, videos, infographics, eBooks. Social Media Marketing (SMM) Promoting products on platforms like Facebook, Instagram, LinkedIn, Twitter. Organic posts and paid ads. Email Marketing Sending targeted emails for promotions, newsletters, and engagement. Affiliate Marketing Partnering with affiliates w...